We aim to give you two things: confidence and leverage.
Confidence in the business - that investment across marketing programs is generating a good return, enough to accomplish growth objectives. And confidence in the data - that we are collecting the right data and measuring the business accurately so that management can make informed decisions.
We also provide leverage. We will take on ideation and even implementation for online marketing. Your team can then remain focused on high-level direction.
We base our engagements on an approach used in project management called scrum. We place various online marketing ideas into a prioritized backlog. We then zero in on the top ranking ideas and develop a roadmap to implement marketing reporting and tests monthly.